Trends come and go, but truly great things last forever. Take our classic sandals, for example. For millions of satisfied customers around the world, they are the epitome of wearer comfort. The success of BIRKENSTOCK is rooted in its commitment to the art of making orthopedically inspired shoes. Over the centuries, it has built up a wealth of experience that it has cultivated and passed down from one generation to the next.
As a family company in the sixth generation, we see things differently. We focus on what matters in everything we do. Every satisfied customer will come back and happily recommend us. We don’t even have to do that much – apart from looking after our products and the needs of our customers with tremendous passion and belief, of course. In this way, our company has grown healthily from one year to the next, maturing into one of the world’s best-known shoe brands. We’ve got nothing against smart advertising, but successful marketing always starts with a good product. This is something that is all too often forgotten these days.
WELL-BEING AS A PRINCIPLE
We create products that make the lives of our customers better. At the heart of our products is our unique, anatomically shaped footbed. BIRKENSTOCK invented the footbed and has also shaped the meaning of the term “footbed,” which is so common today. The footbed is not only a unique, revolutionary product concept that paved the way for a completely new market. It’s also a core idea and a reference point for everything that we do. Now and in the future. Everyone should have access to our footbed.
BIRKENSTOCK products do what they promise. They are functional, well made, and durable. If cared for properly, they will last for years. The high level of quality is the result of carefully selected, high-quality materials from sustainable sources that are processed under what are for our brand typically demanding conditions. Our products promote well-being. They literally do good.
source : https://www.birkenstock-group.com/de/en/company/about-us/